First things first, my work is 100% GUARANTEED.

Consider me your design partner.

I work with your team to plan and implement user-centered design into your digital and physical products, creating experiences and applications that are intuitive and delightful for your clients and customers. User-centered design means that your product’s entire concept and development cycle has the user’s needs, perceptions, and intent validated and accounted for at every step. It means users are more likely to understand intuitively how a system works, and will require a lot less support. Let’s be real, even your most loyal customers don’t care about what your product or service does. They care about what it does for them. I make sure that perception aligns with what you’re building.

Here are some of the things you can expect from a design partnership with me:

  • Work with your team to identify goals and a vision for the experience, as well as the key stakeholders and user groups.
  • Research the competitive landscape for gaps and opportunities.
  • Communicate the direction and foster buy-in with stakeholders with various visuals including user journey maps, storyboards, personas, and priority maps.
  • Evaluate current systems and designs and provide my professional assessment of considerations to take to align with the product’s vision and user goals.
  • Design and develop the information architecture and design elements of a system interface around key performance indicators.
  • Iteratively conduct and evaluate the outcomes of usability testing.

Not local? No problem! One of my biggest advantages for you to use is that I have the knowledge and experience to partner with you virtually.

I currently reside in the US, but I’ve served as design partner to companies across the globe. You may have seen “techniques and deliverables” associated with experience design involving a lot of sticky notes, whiteboard drawings, and various other physically dependent activities. Let me assure you that these can all be done in a virtual manner and there are a myriad of tools that I use regularly to get the same result. Communication visuals are in digital format. In fact, everything is in digital format. You’re not limited to who’s available within driving distance.

Keeping the user as the focus is my foundational approach, however each project is unique. The specific path we take will be unique and depend on the details of your organization and needs.

When organizations deliberately align their systems with the way users think and understand what customers need, they help them to find what they’re looking for and to make successful purchases, with the obvious outcome of increased sales.

Keen UX helps organizations to focus on what really matters in terms of increasing revenue and exposure – things like conversion rates rather than appearances. People don’t return or complain about products that are well designed and solve their problems. Remember, it must be about them.

My work assists in getting the design right the first time, saving money on the need for continual development and improvement. It also means the product is released to the market earlier, presenting the business with a competitive advantage. UX also inherently allows problems to be detected and solved very early in the design process.

Imagine mocking up a wireframe (a low fidelity product visual), having it tested and finding a necessary user interaction was inadvertently missed. The wireframe is fast work, meant as a communication tool and can be quickly iterated on. Now imagine by contrast, the wireframe stage was skipped and the missed interaction made it into production and went live to your customers. Which scenario do you think is more expensive to rework?

Don’t think of full lifecycle user experience design as a “nice-to-have”. The necessity of it has exploded into it’s own design sect due to it being absolutely critical to keep users and customers happy and loyal.

Don’t hesitate. I love helping organizations succeed. Again, the quality and craftsmanship of the work I deliver is 100% guaranteed. There is no risk.